Released during Apple’s push of its sherbet line, Elle Woods’ Mac is particularly notable in that whole swaths of the film demonstrate her using it. The show is watched by cultural elites and those who want to be them (see also: Sex and the City) and reinforces their belief that Apple-just like snarky, absurdist sarcasm-is cool. And more than any of its colleagues, 30 Rock’s Apple love is beyond the pale, from the glut of desktops and laptops in almost every episode to the repeated use of the iPhone in the plot.
( Regis and Kelly) to prime time ( Parks and Recreation, The Office, 30 Rock) to late night ( Late Night with Jimmy Fallon), there is no comprehensive, reinforcing Apple commercial like a full Thursday spent watching NBC. But unforgettable and perfect for getting the online Apple community buzzing-and demonstrating Apple’s transition to a desperate and aging Baby Boomer brand.įrom the A.M.
Dumb attempt to capitalize on the “cult of Apple” for a joke. Wall-E cemented the design aesthetic of shiny, clean and white-and in the process was called the ultimate subconscious Apple product placement.Įxemplary of how Apple product placement can go too far. Wall-E is surprising only for the amount of attention Apple received despite how little the brand’s products appear. The non-Apple placement that launched a thousand articles. Of course, today, old Sex and the City Apple placements are noteworthy in that they demonstrate how Apple realized the advertising potential and flipped its logo “upside down.” In their glamorshots, the likes of Julia Allison and Meghan McCain ape Carrie’s Macbook poses. On the aspirational path from Boondocks, Nebraska to Manhattan, wannabe Bradshaws everywhere saw a Macbook as a first stop. Reese’s Pieces example, but it should really reference this instead. When addressing product placement, the media relies heavily on the E.T. Apple’s role as the diary of diarist Carrie Bradshaw is the most influential Apple product placement of all time and probably one of the ten most influential product placements of all time period.
The total value of the exposure Apple got from this series is incalculable. How many people have asked you the iPod question today?
Jessica Biel: I don’t know, but David said the other day people think we must be getting so much free stuff but we didn’t get anything. So it wasn’t intentional product placement? Demonstrating just how much a splash the iPod made in the Trinity film is this 2004 Jessica Biel interview with Movie Web: When the iPod was on the cusp of becoming a mass market darling, Jessica Biel’s vampire slayer sexed up the white earbuds for the boobie-obsessed Maxim mainstream who, until then, still largely saw the device as an exclusive accessory of music-snobs and gadget dorks. While most Apple product placement is just product prop, this was a true system promotion. More than just the glowing Apple logo on the backside of a laptop, an extended scene in 2009’s Imagine That features a father and daughter bonding over the shared excitement of playing with the Mac operating system feature Photo Booth. My life has changed.” Yes, Apple fanboys, Rush is one of you. Finally, in an interview with in 2008, Rush said of his iPhone, “I love it. Rush then gave away personalized “Rush” iPods as a marketing tool.
Limbaugh said: “I’m sorry you Windows people, but you might as well be back in the Stone Age here.” He even posted a direct link to Apple’s Mac OS X Tiger page on, apparently for free. When Rush talked up Apple and the Mac OS X on his show, is wasn’t a paid plug. These films are simply random examples of both the pervasiveness of Apple product placement and how that placement is so often situationally preposterous: a bank of Macs in an FBI office? A city’s district attorney team working with Macbooks? Largely unseen and mediocre films-but with unforgettable Apple placements. My Mom’s New Boyfriend / Law Abiding Citizen Today this placement is more important from a historic perspective. Though not onscreen for long, the Apple Macintosh placement in Short Circuit may be the computer’s first ever onscreen un-boxing. Now let’s take a look at the most noteworthy Apple product placements of all time.
Last week, I looked at the grotesque dominance of Apple product placement in TV and film.